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3 Angles to Create Magnetic Content with the Triangle of Relevance

Convince & Convert

Is there a tangible metric, or is it purely subjective? Last year I was challenged with teaching my novice content management team how to write magnetic headlines and create remarkable content. The products, services, company mission, goals, or people relevant to the business or organization. What makes online content great?

Content 143
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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. And as with any other marketing or PR activity, social media efforts be focused on a specific audience. Coordinate efforts.

B2B 175
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139
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20+ Cool Social Media and Web Tools

Webbiquity SMM

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources.

Tools 188
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Confessions and Reflections of a [Former] Digg Addict

Techipedia: Tamar Weinberg

As such, it’s something that I really think the digg team should rethink, especially as the quality of stories decline. I can’t compare this kind of competitiveness to that on Reddit or Mixx, because the metrics available are only the karma points (and associated awards) but no real rankings.

Digg 100
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize.