Buzz Marketing for Technology
APRIL 5, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. Its simple shocking since its proven that customer are more likely to buy when you respond that still companies don’t get it.
The Realtime Report
MARCH 31, 2014
Foursquare’s new ads tap Twitter and require $100K commitment – Foursquare’s new ad product, ‘Tap to Tweet,’ invites users to tweet marketing messages when they check into businesses; the product should be available in early April, and Foursquare is looking for more advertisers to join the beta test (AdWeek).
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Dave Fleet
JULY 5, 2010
Lithium Technologies. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Acquired by. Jive Software. January 2010. February 2010.
Direct Marketing Observations
MARCH 31, 2011
Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte. At least that’s what companies wanted to know. Great for us but what about B2B ? An outcome. A means to an end.
Webbiquity SMM
JANUARY 24, 2011
Monitor social media discussions of your company or product in real time? Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Lithium also includes response assignment and reporting tools. Convert PowerPoint presentations to Flash, or into YouTube videos? Create animations?
Convince & Convert
MAY 20, 2012
The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.
Convince & Convert
JULY 12, 2011
For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Companies need to first understand what it is they are trying to achieve before thinking about which technology vendor to deploy.
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