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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

Fortunately, that’s becoming a smaller group of individuals as progressive companies up and down the Fortune 500 list see mining digital and social data as an essential part of the marketing function. A lot of planning and thought go into creating such a team. Some of the elements may exist within your company, but many do not.

Analytics 141
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3 Angles to Create Magnetic Content with the Triangle of Relevance

Convince & Convert

Is there a tangible metric, or is it purely subjective? Last year I was challenged with teaching my novice content management team how to write magnetic headlines and create remarkable content. The products, services, company mission, goals, or people relevant to the business or organization. Health care support services.

Content 143
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5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. This is to be expected, and it’s one reason why year-over-year metrics have more value than month-to-month.

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Proving Value vs ROI in PR

Proactive Report

You need to establish the value equation for your company or client and provide results that meet that framework. Here’s one example of how it is being done in the health care sector. If a crisis erupts online and goes viral it can cost the company a lot in terms of lost revenue and goodwill. Proving Value.

ROI 69
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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. CapellaU.

Company 149
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Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Next week’s guest is Scott Monty from Ford Motor Company. Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center. ” How often do people post something in social media and you and your team have to go find the answer? Listen Now.

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Ask Buffer: Is It Too Late to Get Started on TikTok?

Buffer Social

Jorgensen covered everything from the Trump administration to COVID-19 to health care via bitesized videos with the intent to, “deliver the news in a unique way and reach new audiences.” As you start making videos, you’ll begin to understand which types of material is a good fit for your company.

Film 86