Laurel Papworth

APRIL 21, 2010

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter.

CPM 77

CPM Facebook ROI Web 2.0 77

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. Further, Vitrue reached the conclusion of the exact amount of $3.6 Media value.

Hitwise 255

Hitwise Study Facebook Patterns 255

Convince & Convert

MAY 21, 2013

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. Take FBX to the Extreme with Search Retargeting.

Campaign 152

Campaign CPM Facebook CPC 152

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. It’s up to you.

Organization 104

Organization LinkedIn Strategy Social Media 104

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Bounce rate lets you measure your social media traffic—and, in turn, ROI —against other sources of traffic (e.g., Cost Per Thousand Impressions (CPM). Social Media Conversion Rate.

Metrics 112

Metrics Social Media CPM CPC 112

The Way of the Web

APRIL 7, 2011

A nice free T-shirt – and they’re one of those rare companies that actually sends things outside of the U.S Put that at a CPM of say $10, and that’s another $100, before we look at how the offer has spread via social networks, social sharing sites, and other word-of-mouth routes. And the benefits?

CPM 33

CPM Marketing Postrank NoFollow 33

Buzz Marketing for Technology

FEBRUARY 23, 2011

This is significant because now you can measure impressions across all your &# earned&# social media such as your Facebook Page postings, YouTube Views, Twitter, Blog Impressions etc.

CPM 252

CPM Facebook ROI Metrics 252