Convince & Convert

OCTOBER 5, 2010

Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Tweets about your company? Tweets about other companies, or even non-business content? Find Your Influencers. Not all Twitter followers have equal ability to amplify. A score over 30 is fairly influential).

Sysomos 142

Sysomos CoTweet CoTweet Klout 142

Janet Fouts

FEBRUARY 16, 2012

Do some searches and pull metrics to show the impact of a positive social media outreach from a CXO level. Set them up with Cotweet or Hootsuite so they can post efficiently and schedule posts out in advance. Show each CXO and what their Twitter reach is, for example, and then the combined company reach.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Jeff Esposito

JUNE 13, 2011

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. Measuring the number of fans/followers is the least labor intensive metric on this list. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Convince & Convert

MARCH 3, 2010

Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. Tweet This!

Tools 188

Tools Social Media Radian6 CoTweet 188