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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. How to extract a list of companies/websites using this software. The first step will for some be the hardest: finding the right software, where targeting their users make sense for your company.

Software 107
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. A social media consultant spends a lot of time looking at data.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Company goals are the anchoring points of your marketing budget.

Marketing 132
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How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Companies like Further , implementing technology and know-how, can be enlisted to help facilitate this.

How To 114
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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

Considering the huge amount of data that companies handle these days, spreadsheet and database management skills are unsurprisingly topping the list. However, spreadsheet skills don’t simply mean auditing data from cells; in order to get hired on this skill, you’ll need to work at becoming a spreadsheet ninja.

Skills 128
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Website Migration: 26 Considerations for Migrating to a New Website

Razor Social

You want to see what works and what doesn’t work and Google Analytics behavior flow report will help you understand this. If you are moving to a new content management system, or maybe a theme that allows you to configure it, make sure to get relevant training from your Agency. What goals work/don’t work?

URL 63
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How to develop a content marketing plan

Sprout Social

Plus, once you have a strategy in place, you’ll be able to use data to make sure it’s working. Content marketing spans multiple departments. It doesn’t matter how big your company is, you will at some point use content to help market your product or services. It may also help you identify duplicate content on your site.

Content 111