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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Social’s influence is on an upward trajectory.

Education 102
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Sprout on Sprout: How to create your own social media video template

Sprout Social

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. Film videos in a flash.

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. Are you paid enough?

Skills 80
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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale. Both social listening and monitoring require specific tools and skills to be done well. Still, both social listening and social monitoring provide valuable data for businesses.

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7 Instagram Rumors That Even Smart Social Media Managers May Believe

agora pulse

You’re a savvy social media manager who knows how to successfully wield the power of Instagram … except lately, you’ve heard things. The world’s foremost Instagram marketing expert Jenn Herman recently went live on Social Pulse Weekly and debunked the most popular myths in circulation right now.

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How to Strategize TikTok to Strengthen your Brand

The Realtime Report

TikTok entered the social media space at the right time. Major corporations and media outlets have hopped on the TikTok bandwagon to increase their visibility among the younger user population to reach this new group of potential customers. Community Building. Use Trends. Make Use of Hashtags.

Brands 91
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Creators Unlocked: Dre Fox on Her Journey to Creatorpreneurship

Buffer Social

🔓Creators Unlocked Creators Unlocked is a content series that delves into the world of content creators to uncover the stories behind their social media posts. Q: What inspired you to start creating content on social media? On the creator side, two tools that have been invaluable to me are for repurposing.