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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy. Community building is really central in the work that we do, especially in organic social media,” says Grimes. “We’re

Education 102
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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Both social listening and monitoring require specific tools and skills to be done well. Social monitoring requires using specialized tools to gather qualitative and quantitative data. This data can then inform marketing. The most powerful feature of social monitoring tools is filters. 1 Social Media Tool Create.

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Sprout on Sprout: How to create your own social media video template

Sprout Social

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Save time with our powerful TikTok management tool. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. Film videos in a flash.

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How to Strategize TikTok to Strengthen your Brand

The Realtime Report

TikTok eventually expands the video’s viewership if it performs well in this limited market. Community Building. Going live on TikTok is a little-known tool that only a few people use. Businesses should also employ captions as a helpful tool. Influencer Marketing. Make Use of Hashtags. Conclusion.

Brands 91
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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram.

Skills 80
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6 Influencer KPIs To Track For Every Campaign

Keyhole.co

Influencer marketing is one of the most powerful ways to grow a brand in social media. And to guarantee marketing success, you need to measure your results, which is why you need these influencer KPIs. The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities.

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6 Influencer KPIs to Track for Every Campaign

Keyhole.co

Influencer marketing is one of the most powerful ways to grow a brand in social media. And to guarantee marketing success you need to measure your results, which is why you need these influencer KPIs. The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. .