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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Both social listening and monitoring require specific tools and skills to be done well. Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. Social monitoring requires using specialized tools to gather qualitative and quantitative data.

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How to Strategize TikTok to Strengthen your Brand

The Realtime Report

Community Building. To accomplish so, you’ll need to cultivate and build a community of followers and lovers that goes beyond simply seeing and commenting on your content, as well as connecting with it in various ways. Going live on TikTok is a little-known tool that only a few people use. Conclusion.

Brands 91
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5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). So, what does your business need to do to make sure you’re taking advantage of this community-building tool? Sharing an #OOTD?

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Decide your hashtag. Get your community on board before the tweetathon.

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47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. Video is one of the best tools in a marketer’s toolbox, and thankfully Instagram has made video marketing more accessible for small businesses! Facebook Messenger is proving to be a great tool for customer engagement and support.

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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

3 Community Building & Customer Support podcasts. Smartphone Video Excellence: How to Film Like a Pro. Tyler also shares tools and processes he personally uses (like Focus Booster ) to help him with social media management, marketing, productivity, and more. Hashtagged by Jordan Powers.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. Film interesting and fun moments of the event. Huffington Post ( @huffingtonpost ).