article thumbnail

What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Hashtag 118
article thumbnail

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series. She can be found on Twitter at @lisaml15.

Eventful 195
article thumbnail

Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . Focus on Community Building. A virtual event is a great way to build community and create leads. This means that your content needs to be absolutely top-notch to make a lasting impression. .

Eventful 161
article thumbnail

5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

Create a Branded Hashtag . Virtual events have seen a rise in popularity over the last 12 months, with the COVID-19 pandemic prompting brands to find new, creative ways to bring their communities together. . 4: Create a Branded Hashtag. The hashtag alone has garnered nearly 330,000 posts. Create an At-Home Experience .

Hashtag 68
article thumbnail

Complete Guide to Hashtag Analytics

Sprout Social

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Why Hashtags? Hashtags drive engagement. Hashtag Analytics Tools.

Hashtag 109
article thumbnail

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Meetups, conferences, or roadshows. Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. It could be: Challenges like LOFT’s.

article thumbnail

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Meetups, conferences, or roadshows. Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. It could be: Challenges like LOFT’s.