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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. In this article, we break down everything you need to know to hashtag with confidence.

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Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . Read more here.

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5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. What is Offline-to-online Marketing? . Create a Branded Hashtag . Wondering how to bring your business’s in-store experience online? And the benefits can be tenfold.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series. She can be found on Twitter at @lisaml15.

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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

There are so many of these voices in the marketing space that have been influential for me and the team! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! 3 Paid Social Media Marketing podcasts. Which podcasts should I try?

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. Meetups, conferences, or roadshows. You could perhaps: Use Instagram Stories to promote your company’s hashtag and encourage more people to use it.

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Complete Guide to Hashtag Analytics

Sprout Social

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. Hashtags make tracking campaigns much easier, and gives you more accurate results. Why Hashtags? Social media marketing is all about engagement. Hashtags drive engagement.

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