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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co. Leveraging real-time data during a crisis.

Data 230
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Best Social Media Monitoring Tools

Bill Hartzer

Some of the great things about this social media monitoring site is that it has tools that companies can use to automate their online reputation tracking system. Brands Eye – When it comes to protecting your reputation online, few sites can top Brands Eye. Tags: Reputation Management Social Media.

Cymfony 152
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively?

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. Community Management. Social sharing, Live and real-time updates, customer support, reputation and issues management, partnerships. Strategy Development. Digital Advertising.

Skills 334
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Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. You're building your reputation through your customers. And companies with better reputation and buzz around them should (theoretically) do better than their competition.

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McLuhan, Socrates and Edith Wharton On Social Media

Socialized

In some cases they are afraid of financial and legal risk, and risk to reputation. This makes us valued members of an online community and others will want to be around us and will promote us to their friends. And many doubt whether an investment in such initiatives is justified, which leads us to….