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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. What this signals is that Salesforce is serious about social media.

Radian6 278
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The KISS Method For Determining Social Media ROI

SocMed Sean

To avoid the loss of employee knowledge, you can leverage social media by creating an internal platform where your subject matter experts can share their knowledge, thus preserving it for organizational use. Choose a platform that is secure and is easy to use. DON’T try to use Facebook as a company intranet.

ROI 269
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Introducing @Flextronics to the Social Web

Ari Herzog

Its Twitter biography is explicit that I am the community manager. I also manage the corporate Facebook, LinkedIn, YouTube, and Vimeo social platforms — as well as the Flextronics blog that is poised for tremendous growth once more people learn of its existence, subscribe, and comment. I’ve had my ups and downs.

Radian6 172
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Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days.

Education 135
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. 9 new rules for YouTube marketing by iMedia Connection. Social Media and Online Video.

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Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

But by blending together social media listening and engagement software with customer relationship management (CRM) platforms, the promise and premise of social CRM is finally becoming a reality, 2-3 years after we started to trumpet it (more optimistically than realistically at first). A Magnifying Glass for Social Media Behavior.