Sherrilynne Starkie

FEBRUARY 23, 2013

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389

Blogger Brands Technorati comScore 389

Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point RESULTS : While the campaign was running, Meta carried out a brand lift study that revealed the ads generated a 4.5-point

Brands 130

Brands Facebook Influencer Campaign 130

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry.

Report 274

Report Brands Facebook Nielsen 274

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. .” ad spending is in Internet. via MediaPost.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. We use a similar approach with our customer case studies, like this one from Trello.

Conversation 111

Conversation How To Review Influencer 111

Rebekah Radice

NOVEMBER 24, 2017

According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. A collaboration can help you gain access to a whole new market or increase awareness around a specific product or service perfectly suited for the influencers community.

Hashtag 138

Hashtag Influencer Trends Industry 138

Rebekah Radice

NOVEMBER 24, 2017

According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. A collaboration can help you gain access to a whole new market or increase awareness around a specific product or service perfectly suited for the influencers community.

Hashtag 60

Hashtag Influencer Trends Industry 60