The Future of Branding is About Making Friends, Not Ads
Social Media Strategery
MAY 11, 2012
Consumers Are Most Likely to Forgive USAA, Hyatt, Chick-fil-A and Costco Because Of Their Customer-Service Records, According to New Research — But Much Less Likely To Forgive Chrysler, US Airways, Comcast and BofA. "Forgiveness " Social Media Is About Cultivating Community, Not Corralling Cattle. "The
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