Social Media Strategery

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The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Consumers Are Most Likely to Forgive USAA, Hyatt, Chick-fil-A and Costco Because Of Their Customer-Service Records, According to New Research — But Much Less Likely To Forgive Chrysler, US Airways, Comcast and BofA. "Forgiveness " Social Media Is About Cultivating Community, Not Corralling Cattle. "The

Brands 133
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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

According to new research released today by Cramer-Krasselt ( disclaimer: I work there ), more than 75% of lower-middle income moms are more likely to identify themselves as part of a new group called the “Hard-Working-Class. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them.

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Can Greater Social Connections Improve Higher Education?

Social Media Strategery

Groups are great for small groups of people to share and communicate. Community Pages are mainly good for Facebook’s attack on Google search and Wikipedia search results. MS: In general, our clients’ hope their Schools App is a self-sustaining and self-regulating community. Pages are great for brands to push out information.

Education 130
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SMCEDU: Changing Higher Education Through Social Media

Social Media Strategery

The mission has three parts: Bringing about awareness of social media and its impact on both personal, professional, and civic engagement to educational communities. The traditional means of communication for this situation, forums, are responsive within a day or two and are comprised of great communities. SMCEDU on Ning.

Education 123
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“I want a Twitter for All the Various Parts of the Government”

Social Media Strategery

At least that’s what Chris Brogan said this week at the Society for New Communications Research NewComm Forum. He advocates for asynchronous communications and for engaging with the community when and where they are, rather than trying to get more comments or web traffic. He realizes that Government 2.0

Gov 2.0 85
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What's Your Government 2.0 Personality Type?

Social Media Strategery

community, I’ve had the opportunity to meet a ton of different people, all with different motivations, frustrations, and aspirations. You would do well to shift more of your energy away from selling your product and instead focus more on providing value to the community. Development Social Media What’s Your Government 2.0

Gov 2.0 94
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Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

She is an active member in PRSSA, which has gained her many professional experiences with communications, public relations, campaign strategies and social media. She is currently a student intern for USIs Center for Applied Research, and will be studying International Relations for the fall semester in Brno, Czech Republic.

Education 135