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Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual. They’re social. Who are they?

Marketing 145
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How to Fix a “Broken Brand” with Social

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For today’s Holy Social, we want to draw attention to an amusing parody account of retailer Burlington Coat Factory. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says.

Brands 127
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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% Four Your Information.

Loyalty 136
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. of the Navy, Office of Information at U.S. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155
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How to Use Social Proof to Boost Conversions

Sprout Social

They believe the group is better informed than they are. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Or how about when LinkedIn sends you emails with information about your connections. Number of users or customers. Awards and recognition.

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Email or RSS: Which Do You Prefer

Justin Levy

But, I can understand the hesitance to provide your email address especially since every big box retailer, restaurant chain or other business asks for your email address. link] Mark Nielsen By far RSS. If you follow interesting peeps or use columns/lists, then your community organically curates great information/blogs for you.

RSS 124
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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Joel Rubinson, Chief Research Officer - ARF, and I had an extensive email conversation about some of the issues facing the industry ranging from the validity and trust worthiness of the information and content creators to where and how "social media research" fits into a marketing research initiative.