Webbiquity SMM

APRIL 4, 2023

In short, the reasons people use social media: 1) learn and find information, 2) connect with others and/or tap into recommendations, 3) explore, escape, or 4) brag about accomplishments, possessions, and show off their life. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 220

Social Media Reddit LinkedIn Research 220

Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

JANUARY 29, 2024

Retailers go all-in on Instagram and TikTok. Determine how each platform’s unique culture informs their behavior. While the outdoor retailer and some members of their audience unplugged from core social networks, the brand knew their audience would still gamify their time spent outside.

Social Media 112

Social Media Strategy Exercises Retail 112

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Worn Wear uses Instagram to not only raise awareness of upcycling clothes but to share the personal meaning behind the clothes consumers bring in for repair and the impact recycling has on the community.

Retail 104

Retail Trends Fashion Marketing 104

Bill Hartzer

NOVEMBER 6, 2023

However, while the allure of entrepreneurship is strong, over half of the respondents (56%) expressed a desire for more information on how to succeed in the business world. For additional information, visit www.JA.org/Launch. 14 percent of respondents had a more traditional vision, aspiring to establish “a retail shop or store.”

Influencer 94

Influencer Social Media Survey Construction 94

Ignite Social Media

JULY 13, 2021

Here are just a few industries that would benefit from offering customer service online: Retail Industry: Your brand sells products or goods – online, in store locations or both. An extra challenge here is protecting a consumer’s very private information. How many of those comments/questions needing help do you answer on average?

Social Media 210

Social Media Brands Startup Loyalty 210

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Advertising 238

Advertising Social Media Strategy Authentication 238

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Instagram released this feature to improve the relationship between retailers and their customers. It’s expected to generate 6.8 billion U.S.

Products 164

Products Instagram Brands How To 164

Convince & Convert

JUNE 27, 2014

“Not only are you consuming your information from Twitter about the World Cup. Social Pros Podcast brand communities content strategy digital marketing humanization integrated marketing social media Social Media Marketing Social Pros' You can also turn around and complete that cycle of conversation by putting your input into it.”

Retail 146

Retail Marketing Sports Team 146

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 121

Video Retail Hosting Fashion 121

Waxing UnLyrical

MAY 13, 2019

Fast Retailing. Don’t put off joining Facebook until your cousin calls you to inform you your business is being called out on Facebook. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. Hindustan Unilever. IHS Markit. Salesforce.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Sprout Social

OCTOBER 4, 2023

London-based retailer River Island uses Tags to make this reporting process easier. Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. This strategy uses customer care questions to inform content, and vice versa.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

NOVEMBER 21, 2022

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Australian beauty retailer Mecca wanted to identify long-term, high-performing TikTok content that would authentically connect with their current and prospective audiences to increase their ROI. Case study: Fantastic Furniture . VMG Digital.

Case Study 114

Case Study Marketing Directory Retail 114

Hootsuite

MARCH 2, 2023

Whether it’s for frequently asked questions , shipping information, promotional offers, or your extended family asking when you’ll get married. Source: Heyday Chatbots can also be used to generate leads and collect contact information. Provide relevant and timely information in your automated DMs in a conversational manner.

Social Media 131

Social Media How To Discount FAQ 131

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible. “Half of the value people get from Dance Church is in the class.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

AUGUST 26, 2021

While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform. How to find this information: When customers want you to know something, they won’t hesitate to tag or mention your brand.

Research 144

Research Social Media Airlines Marketing 144

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Hootsuite

SEPTEMBER 25, 2023

And empower you to brag to your boss with data-informed confidence — you’re welcome.) Our beginner’s guide to TikTok marketing will help you get started and connect with TikTok’s hyper-engaged community. Note: If you’re calculating your account’s total engagement, include information about all your posts (e.g

Industry 125

Industry Engagement HootSuite Analytics 125

Buzz Marketing for Technology

MAY 22, 2013

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Wal-Mart has the significant advantage of already having 10,000 retail locations—something Amazon can’t currently compete with.

Meeting 232

Meeting Strategy Retail Compete 232

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 88

Social Media Brands Content Guidelines 88

Ignite Social Media

APRIL 25, 2017

Provide your coverage person with all the documents and information they’d need to complete the work. As the retail season heats up, so do social media mentions. Consider how many Community Managers are on your team and what your brand’s coverage hours are. . • Ensure there’s a designated coverage person for each task.

Social Media 116

Social Media How To Retail Travel 116

Sprout Social

APRIL 15, 2020

providing factual, helpful information. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

JANUARY 9, 2024

The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need. As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

DECEMBER 16, 2020

The social experience they create is informed by the work of everyone at Jeni’s. Just like the traditional retail experience, social feeds can become hectic during the holidays. They foster community over advertising. Putting story first means putting community first. They take storytelling to a new level.

Curation 119

Curation UGC Feed Feedly 119

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. The Shutterfly Collective Shutterfly, an online retailer specializing in personalized products, launched The Shutterfly Collective, a limited collection designed by influencers in July 2022.

Products 91

Products Team Focus Group Collaboration 91

Hootsuite

FEBRUARY 3, 2022

Facebook’s latest available information indicates there are 40 million businesses using Messenger and only 300,000 active Messenger bots. Chatbots can increase your rate of response, making it easier for people to get the information they expect in real-time, on a channel they already use. Source: Simons. Facebook Creator Studio.

Facebook 145

Facebook HootSuite Retail Conversation 145

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

Content 253

Content UGC Community building Hotels 253

Sprout Social

JULY 30, 2020

Social media has been critical when it comes to grocery stores keeping customers informed of store hours, mask guidelines, and what precautions they are taking to keep their employees and customers as safe as possible. Maybe your ideal customer just needs some feel good stories or wants to know how your brand is supporting its community.

Retail 122

Retail Groups Groups Social Media 122

Buffer Social

MARCH 19, 2020

In times like these, people look to each other, and to their communities to figure out how to respond. Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support.

Social Media Management 98

Social Media Management Social Media Retail Team 98

Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market.

Retail 68

Retail Authentication UGC Case Study 68

Hootsuite

JUNE 29, 2023

It’s a federal law designed to protect private health information from being disclosed without the patient’s specific consent.) You can use social media to share general information about health and wellness. Guidelines help make sure the information provided is accurate and evidence-based. Enhance patient education.

Guidelines 78

Guidelines Template Templates Social Media 78

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. An engaged community is everything. We see so much value in community and engaging with our customers beyond getting the sale. billion in the United States alone in 2021.

Campaign 89

Campaign Brands Fashion HootSuite 89

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. foster relationships with your community. These groups let you connect with people on an individual level.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

FEBRUARY 29, 2024

Together, they help process and analyze large volumes of unstructured data to help you improve search accuracy, automate data processing and extract meaningful insights for informed decisions. By analyzing customer data, AI predicts trends and preferences, enabling businesses to tailor their marketing efforts more effectively.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

OCTOBER 16, 2023

Engaging, entertaining posts The Index shows 68% of consumers follow brands to stay informed about new products or services, but nearly half (45%) follow brands on social because they post enjoyable, entertaining content. They also take advantage of nurturing niche communities online like gardeners and DIY aficionados.

Brands 115

Brands How To Authentication Collaboration 115