Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

Influencer 160

Influencer Strategy Content Marketing 160

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor.

Vocus 274

Vocus Flickr Training Posterous 274

Webbiquity SMM

MARCH 30, 2012

Identify the key influencers in your market. The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. Combing these measures provides at least a rough guide to the relative influence of various sources.

Vocus 185

Vocus Alltop Message Boards Klout 185

Webbiquity SMM

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Vocus and Cision ) to the obscure ( Butterfly Publisher ). Even bloggers with less traffic to their site are still being pitched on a regular basis. How can you amplify and extend new releases through social media? Pitching on Twitter?

Press Release 195

Press Release Tools Tips Vocus 195

Jeff Esposito

AUGUST 3, 2010

I like Vocus for some things and radian 6 for others. I think to get a well rounded perspective on true influence a combination of SIM, Klout.com , ratio of impressions to feedback, and how often blogs or other sites link need to be all taken into consideration. What are you looking to get out of measuring? Lauren Vargas Sr.

Metrics 28

Metrics Review Social Media Video 28

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Stacey Acevero. Air Force auxiliary 2nd Lieutenant and Mission Scanner.

Twitter 260

Twitter Bazaarvoice B2B Microsoft 260

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog? That’s huge.

Social Media 167

Social Media Facebook Marketing Consultant 167