Direct Marketing Observations

FEBRUARY 5, 2010

7) Create a hashtag around your company, product, or industry and drive the conversations. 9) A first step for company enthusiasm could be to use social media to help build community within the company – HR bonding. 12) Set up real time keyword /product/ industry monitoring engines and show them the results. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

MAY 7, 2010

1) Hashtagsocialmedia -#socialmedia Of course I’m partial to the one I co-founded with Jason Breed Advancing the Business of Social Media every Tues noon EST. New topics & new industry thought leaders and A-listers host the tweetchats. If I have left any out, please drop me a line and include it in the comments section.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Though the above graphic refers to adults, children are not too far off from this model.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 19, 2010

But if you are a company who needs external help, how do you weed through this entirely new industry? You can find people who believe many are akin to snake-oil salesmen and of little use. That is the point of this post, to effectively source external software and/or services to help deliver on your social media initiatives.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. There are companies who are working on ways to automate forms of sentiment through natural language processing and machine based or community based learning. Online it’s a digital attitude and you only have text to go by.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

SEPTEMBER 8, 2010

The power of community is built into every facet, nook and cranny of the entertainment industry. As social continues to evolve and weave us more into the fabric of “participating&# and interacting with entertainment, look for this number to continue to grow. We want to be part of the entertainment as much as we want to watch it!

Social Media 180

Social Media Smart Phone Apple Video 180