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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231
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Is Coach Fur Real? | The Social Media Incubator™

The Social Media Incubator

Instead, they allowed their community (Coach has over 1.2 If you have a great product or service that people love and you’ve built a community, then that community can come out in support of you when one aspect of your product is attacked. All in all, Coach stayed somewhat out of the fray and their fans had their back. “If

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Koka Sexton dot Com

Koka Sexton

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

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Corporate Social Media Reading List

Koka Sexton

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

List 96
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. What to do?

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265
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14 Things I Think I Think About Social Media

Convince & Convert

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in.