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What is User-Generated Content? And Why is it Important?

Hootsuite

Helps establish brand loyalty and grows community. This influences brand loyalty and affinity in a big way because people thrive off being part of something greater than themselves, and creating UGC allows them to be part of a brand’s community. Most will be excited to be featured on your channel. Acts as a trust signal.

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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. Chanel’s social media strategy is a well-thought-out mix of impactful visuals that feature glamorous and high-brow narratives. Here are some features of Chanel’s marketing strategy: 1.

Fashion 52
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Making Google+ Worth Your Time

Janet Fouts

It all started with the announcement that the NFL is adding Google+ Hangouts to the league’s fantasy football pages to enable a video chat feature right on the pages. Then share it with your own circles to spread the word and support both the people in your circle and the original poster. Get rhythm.

Google 139
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Ambal is co-founder of ClickDocuments, based in Silicon Valley.

Twitter 279
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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

This episode features Alison Carlman of globalgiving. At one point, Digg was the poster child for Social Media and Web 2.0 For me Digg was never that community for me. It wasn’t as, like, a community-enabler in the same way that Twitter and Facebook have become. I mean the community is voting. Listen Now.

Digg 113
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Monthly Trends + 10 Tips for a Flawless Linking Strategy

ProBlogger

Build relationships and community. When bloggers in a particular niche link to one another, it shows mutual respect and helps build the community around that niche. Recognize guest posters or image sources. Feature related links at the bottom of each post or intersperse links to older posts within the text when relevant.

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How to Get Free Instagram Followers: 35 Tips that Actually Work

Hootsuite

And that won’t help you build a meaningful, engaged community on Instagram. One of the newest Instagram features is the ability to pin up to three comments for each post. There are a couple of ways you can use this new feature as part of your plan for how to get more followers on instagram. Aim to get featured.

Instagram 145