Dave Fleet

MAY 10, 2010

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

SEPTEMBER 13, 2010

One of those touched on an interesting question: If someone “likes&# your company on Facebook but hasn’t tried your product, what is that worth? On one hand, you could point to reports showing a correlation between Facebook fans and higher spending on products they “like.&# Tags: facebook. What do you think?

Facebook 321

Facebook Buy Report Products 321

Dave Fleet

DECEMBER 4, 2017

When social media first came on the scene it represented a dramatic shift from one-way communication to two-way communication online. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Wired: Trolls Pounce on Facebook’s Tahrir Square. Facebook as a battleground.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

DECEMBER 4, 2017

When social media first came on the scene it represented a dramatic shift from one-way communication to two-way communication online. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

SEPTEMBER 7, 2010

Tweet How many times have you read something like this in a digital communications plan? “One in three of our target audience is using Facebook. So, we recommend creating a Facebook page for this program.&#. Therefore, we should create a Facebook page. We need to reach our target market in the place they inhabit.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

NOVEMBER 22, 2010

Here are five ways to begin to shift your thinking from traditional communications to social communications. Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages.

CPM 413

CPM Comparison Diagrams Sentiment 413