Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends.

Facebook 113

Facebook Marketing Groups Groups 113

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Let’s say you have a white paper for download on your site. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Thanks for the help.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Leave a comment please.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 19, 2010

Why We Reach For The Spoon Today, we are looking for one thing in the content that we consume online — whether it is high-dollar marketing content created for the Coca Cola Facebook page or just a personal blog post written by our Aunt Sophie — we are looking for VALUE. A Facebook profile update is very shareable.

Social Media 137

Social Media Strategy Consultant Social CRM 137