Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Social Media Strategy CoTweet CoTweet 121

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

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Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

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Foursquare Analysis Consultant Mobile 150

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert.

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Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JULY 22, 2010

The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

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Social Media Strategy Influencer Case Study 128

Convince & Convert

JUNE 8, 2010

Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. That’s the Opportunity Economy at work.

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Social Media Foursquare Consultant Airlines 128

Convince & Convert

MARCH 22, 2010

This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly). Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Price Social CRM Social Media Consultant 108

Techipedia: Tamar Weinberg

JULY 21, 2008

By May 18 , the MetaFilter community dared to ask the same, very unpopular questions Becky and some of her friends had been asking for months. This happened last week on the tightly knit community on Plurk, which has a unique and friendly atmosphere as Tamar described a few weeks ago. Be observant! Did your room just light up?

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Social Media StumbleUpon Communities MySpace 104

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. link] larrythewineguy Seems to me you wouldn't put all your eggs into any one basket, Twitter, Facebook, FourSquare or any of them. What’s Happening?

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Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JUNE 3, 2010

Ask a newly-minted Foursquare mayor how they feel about it. It’s making social content sharing more fun. Of these trends, the biggest is the embedding of services into online infrastructure, because the line of demarcation between your website and our social networks is going to get very fuzzy over the next few years. Im Jay Baer.

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Social Media Strategy Consultant Social CRM 110

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

The three hostages are fortunately safe, and business resumed as usual for Discovery Communications staffers. Around that time, though, I noticed that TLC was promoting Foursquare as Facebook within their TV programs. In fact, the screenshot above with all the spam shows that that Foursquare status update was nowhere to be found.

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Social Media Foursquare Marketing Flickr 217

Convince & Convert

APRIL 22, 2010

In either event, your job in this circumstance is to create conversation. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels.

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Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

AUGUST 4, 2010

Jay makes a good point…"A negative comment at least gives you the opportunity to find it, l…[link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Their brand management account followed me on Twitter after I posted, and retweeted my positive tweets. Im Jay Baer.

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Social Media Strategy Comments Course 130

Techipedia: Tamar Weinberg

JUNE 23, 2010

A regularly updated Fan Page brings greater awareness Community Page : What if you love something but you have no direct affiliation with the product/service, can’t find the official page, and worse, discover the page doesn’t even exist? Community Pages are the most annoying thing Facebook has given us , but I see their point.

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Facebook SEO Policies Groups 268

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. More so than any other event I attend, SXSW is conference roulette. Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. I’ll write about that soon.

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Social Media Strategy Conference Eventful 126

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation. Just a humorous metaphor. Im Jay Baer.

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Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Social Media Strategy Mobile Consultant 119