Mindjumpers
NOVEMBER 7, 2014
The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together. And very importantly – do they know how to integrate keyword data research in their work? How to structure glocal communication on Social Media.
Mindjumpers
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. Strategies for processing both internal and external social data. Learnings from external data: The road to social analytics wisdom starts with learning from external data.
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Mindjumpers
JUNE 19, 2014
Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.
Mindjumpers
OCTOBER 4, 2012
Consumers are major fans of market research communities and after Facebook, a research community is the second most preferred platform – consumers want their feedback to have an impact. See the full SlideShare report here: Social Media around the World 2012 by InSites Consulting.
Mindjumpers
FEBRUARY 18, 2015
Among other things the research showed that 32 % of people who share content online would only share via Dark Social. The data generated from Dark Social is one of the more valuable sources of social insights because it has not been “filtered” for public reading and approval but is written with a genuine purpose. What is Dark Social?
Mindjumpers
FEBRUARY 18, 2015
Among other things the research showed that 32 % of people who share content online would only share via Dark Social. Because of the private nature of sharing, the data generated from Dark Social is one of the more valuable sources of social insights. A recent report from Radium One shed some light on the concept of “Dark Social”.
Mindjumpers
NOVEMBER 11, 2015
Where brands and agencies have access to insights, data and cultural knowledge about their audience and the subjects they want to talk about, only a local who is living in the market will understand the situation on the ground – not just what’s happening on social media but also the word on the street, the local news and events as they happen.
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