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How Transparency Creates Engaged Communities

Convince & Convert

One of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world.

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The pros and cons of social media

Sprout Social

Let’s talk through what some of those look like, and how to approach them to make the right decisions for your social strategy. Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. How do Janes react to the new U by Kotex TV commercials, that puncture the feminine hygiene rhetoric? It’s on JaneNation.

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Please Help Me Pick a New Look For My Blog

Convince & Convert

link] Social Email Guy By the way: nice crowdsourcing / co-creation / collaboration Chris Rogers I initially like #3 best, however, not a big fan of the screened back logo – i.e. if #3 was a bit less busy, it would be my favorite. I also picked 3 because there was no 4. 2 many words I guess?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I crowdsourced the design using Crowd Spring, and selected Tzeyee and her design over dozens of other contenders. Thank you so very much to each of the Twitter 20 participants, who gave so freely of their time and their knowledge in the true spirit of social media. Her design very much adds to the invigorating nature of this book.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

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