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Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

A study by AdEspresso found that automated bidding strategies, similar to Reddit’s “Maximize Conversions,” led to a 15% reduction in cost per acquisition (CPA) compared to manual bidding. Despite the absence of a fully-fledged shopping ads team, Reddit is actively testing four updates within select communities.

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#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Cayla Hicks also made a great point: @caylahicks I’ll be interested to see that too – and if Twitter Moments engages more people #measurepr. measurepr.

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4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

If you’ve never created UGC, you just need to pull together two things: creative from your community and their reviews! When I first start a new engagement with a client, I ask for a Box folder of all their existing creative. We’ve spent a lot of time trying to dial-in that process with our content division.

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5 Facebook Group Features You May Not Know About (But Should)

agora pulse

They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand. But running a Facebook group and building a community can be hard work and stressful for a social media manager. Posting to the group regularly is going to be an essential part of keeping your community alive and active.

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5 Facebook Group Features You May Not Know About (But Should)

agora pulse

They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand. But running a Facebook group and building a community can be hard work and stressful for a social media manager. Posting to the group regularly is going to be an essential part of keeping your community alive and active.

Groups 87
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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

Before you start paying for clicks, think it out fully and deeply for your business and make sure you can communicate all the pieces to the people running your advertising campaigns. Do you have multiple ways to engage and reengage your customers ? It’s great that your average customer orders five times, but why not shoot for 10?

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Connect with ultra-targeted audiences on and beyond Twitter

Audiense

We help brands find and target the right people on Twitter, which increases the engagement rate and decreases the cost per action. In some cases our clients have managed to reduce the CPC (cost per click) by 37% and the CPA (Cost per Acquisition) by 78%.”, . “The optimisation of advertising involves many factors.

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