Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know
The Realtime Report
FEBRUARY 2, 2024
A study by AdEspresso found that automated bidding strategies, similar to Reddit’s “Maximize Conversions,” led to a 15% reduction in cost per acquisition (CPA) compared to manual bidding. Despite the absence of a fully-fledged shopping ads team, Reddit is actively testing four updates within select communities.
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