Communities Cost Metrics Social Bookmarking 
Laurel Papworth
APRIL 21, 2012
Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. to 4.30pm).
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.
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Buzz Marketing for Technology
JUNE 27, 2008
eLearning ROI and Metrics. From a posts A Cognitive Analysis of Tagging and Why People Tag : The beauty of tagging is that it taps into an existing cognitive process without adding add much cognitive cost. Also, I dont expect Yahoo to go away soon, where Im a bit concerned about some of the other social bookmarking, tagging tools.
ProBlogger
APRIL 6, 2011
Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. These are softer metrics—they will harden over time. Your costs?
Techipedia: Tamar Weinberg
JANUARY 5, 2010
40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.
Webbiquity SMM
FEBRUARY 7, 2011
Andrew Worob provides an excellent, thoughtful list of responses to common social media objections such as “we don’t have the resources,&# can’t justify the costs, or executives don’t believe their audience is using social media. Is social media making you anti-social? by iMedia Connection.
Webbiquity SMM
JANUARY 3, 2011
Avoid common mistakes that can cost you traffic and goodwill? use automated social bookmarking tools like IMAutomater and Shareaholic tips for increasing traffic to your blog. Inciting Insight: How to make thought leaders think by The Communicator. Produce more stylish and readable content? by MarketingSherpa.
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