Ari Herzog

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Vistaprint’s Social Media Manager Speaks Out

Ari Herzog

Ari asked me to offer some insight into being the man behind the curtain of a corporate social media team. Those three pieces of the social pie — Tweeting, Facebooking, and reading blogs — are just a small part of the daily minutia of a corporate social media person. Conversing.

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Got Community? 5 Ways To Foster It On Your Blog

Ari Herzog

We have all known the long loneliness, and we have found the answer is community. If you have community, you have a lot. There is no better feeling than building a growing and interactive community of readers on your site. Community must be fostered. Community must be fostered. Communication fosters community.

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How Social We Are With Social Media

Ari Herzog

They observe we walk around constantly looking down at our phones and never start any conversations with people around us. Technology Does Make Us Less Social. As more and more technology enters our lives, primarily social media, are we actually becoming less and less social? I became more social.

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How Social Media Should Connect Us

Ari Herzog

While he focused on the interconnectedness of links between blogs, his description goes to the heart of what social media means. However more recent ripples would come into focus as new thoughts, conversations, and interactions happen over time. Social media is about being social. Duh , you might say.

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#MySMCStory: Social Media Club and Me

Ari Herzog

Eight years after building my first website, I began blogging 2004 on a now-deleted LiveJournal community. We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. Fred Wilson. 300,000+ across 328 chapters in 52 countries.

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Introducing @Flextronics to the Social Web

Ari Herzog

The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post. Its Twitter biography is explicit that I am the community manager. A few email exchanges and a phone conversation later and I was hired. My Connection to Flextronics. How You Can Help Me. Got a question?

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Why B2B and B2C Connections Are Meaningless

Ari Herzog

That’s really the amazing opportunity with social media. That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C. Francois Gossieaux opened my eyes to the P2P model three years ago when he wrote about the similarities between B2B and B2C communities.

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