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This Week in Social Media – 7/24/2013

Social Media Marketing

Industry Digital moms are connected almost everywhere - but there''s a limit to how much they want to hear from marketers , according to eMarketer''s report "Mom Shoppers: Using Digital to Keep Their Heads Above Water" Compared to their UK counterparts, US consumers are much more likely to complain about brands on Twitter.,

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How Smart Brands are DemoCasting in Social Media

Convince & Convert

” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Comscore data, reported by BI Intelligence. The answer, consistently unsatisfying in its lack of specificity is: “it depends.”

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Debunking Five Social Media Myths

Socialized

Unfortunately, the Journal didn’t say e-mail was dead, but reported on Oct. 12 in Why Email No Longer Rules , “Email has had a good run as king of communications. Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth.

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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. Many of the answers have been released in a new report called The General Sentiment Media Value Report™. billion in paid advertising.

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Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2

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How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

Additionally, brands need access to Instagram data to to see what’s working and what needs a boost. Manual data collection is tiresome and time-consuming and some third-party platforms provide little-to-no data outside of new followers. Managing one can be a lot of work and stress for single social media or community manager.