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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. It's community. Your brand is not your logo!

Brands 167
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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures?

Brands 166
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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Not only does influencer content and co-created content increase efficiencies in regard to cost and time savings, but it can also be more impactful and could possibly better inspire your customers, prospective customers and broader audience and community if implemented properly. 8 Steps to Develop a Social Business Plan (white paper).

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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. 15 Tips to Zoom Your Brand (white paper). Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

Brands 109
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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

8 Steps to Develop a Social Business Plan (white paper). Related Stories Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar 5 Reasons You Need a Personal Branding Strategy and Plan 15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now. SoundCloud.

Strategy 166
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Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Many brands trick themselves into believing that they can skip valuing the influencers time investment in community as they lump it into “earned media.”

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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Your brand is the foundation and one of the most important aspects of your business. It doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. 15 Tips to Zoom Your Brand (white paper). Need more help?

Brands 60