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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Measuring social media success and ROI for your business isn’t as challenging as you may think, and there are different ways to measure success to see how this is impacting your business. Engagement, Shares, Comments. Engagement, Shares, Comments. How do you measure social media success for YOUR business?

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

If I’ve overlooked your favorite, please leave a comment. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Small businesses alternative: ViralHeat , SocialMention. Small business alternative: Hootsuite , Jugnoo , Postling , Sprout Social.

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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Tweet (Source: Sysomos ). Blogging for Small Business. Tweet (Source: HubSpot ).

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Proper training dramatically reduces the risk of an employee releasing sensitive information, inappropriate comments or just plain muddled messages (e.g.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Leave your additions, and any questions, in the comments! She specializes in social media strategies that lead to actionable plans to achieve real world objectives. What about you?

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters. It’s imperative that your social media monitoring tool provides realtime or near realtime monitoring and alerting, so you can respond to critical items promptly. Support and training.