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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Engagement, Shares, Comments. Engagement, Shares, Comments. Here are the top ones: 1.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. If I’ve overlooked your favorite, please leave a comment. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Where is this chatter occurring?”

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Some marketers (and even CFOs) mistakenly view social media as “free.&# Failing to LISTEN. Using social media as a direct response vehicle.

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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Tweet (Source: Sysomos ). 7) B2B marketers who use blogs generate 67% more leads than those that do not.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Leave your additions, and any questions, in the comments! She specializes in social media strategies that lead to actionable plans to achieve real world objectives. What about you?

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.