Social Media Strategery

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

I particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. Collaborative communities don't just start innovating because you build a website and send a memo. ." - Clay Shirky at TED Cannes in June 2010. It doesn't work like that.

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What Kind of Impact Has Social Media Had on Your Organization?

Social Media Strategery

Development Social Media What Kind of Impact Has Social Media Had on Your Organization? Now, at this point, I’m usually fighting an internal battle between jamming a pencil in my eye or resisting the urge to shake the executives and yell, “why don’t you understand the benefits of open collaboration and communication??!!!&#

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A Community of Practice Is More Than a Website

Social Media Strategery

Over the last year or so, the term communities of practice has entered the social media buzzword lexicon along with virtual collaboration, engagement, platforms, and Enterprise 2.0. It’s just a group of people communicating and collaborating openly around a topic that they all care about. A CoP is built around conversation.

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

When I first started using social media professionally back in 2006, it was because I recognized that these new tools could fundamentally change the way organizations communicated and collaborated. Social media has become almost a cure-all for an organization's problems. We were helping change the way government worked.

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Enterprise 2.0 Success is About the Players, Not the Field

Social Media Strategery

platform behind your firewall doesn’t mean your employees will suddenly learn to collaborate with one another. Collaboration doesn’t just magically happen because you went out and bought the latest Enterprise 2.0 It happens because they have a reason to collaborate. Does leadership model collaborative behavior?

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I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong

Social Media Strategery

I like hearing how one social strategy fails miserably in one organization yet thrives in another. Sure, I enjoy talking with my counterparts in other organizations about their successes, but I almost enjoy hearing about the failures more. Assume this is about collaboration, being social - Enterprise 2.0 No Trespassing!&#

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

In the fall I wrote a guest post entitled, “ But I Don’t WANNA Change ” about using change management techniques to encourage the adoption of social media within organizations. We are social creatures, but businesses that assume our social tendencies will ensure the success of a new collaboration platform are gravely mistaken.

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