If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too
Social Media Strategery
JANUARY 5, 2012
I particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. Collaborative communities don't just start innovating because you build a website and send a memo. ." - Clay Shirky at TED Cannes in June 2010. It doesn't work like that.
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