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Here Are the 5 Best Practices and Tips to Follow in Your Web Design

The Realtime Report

It’s nearly impossible to do business today without an online presence. Today, it’s a well-designed website that is important to helping you build a successful business. This last solution will save you time, but you must be ready to invest a considerable amount of money. It would be best to find a niche for your business.

Tips 182
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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 131
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

It’s not helping them get to where they want to be. Using social media to attract customers is often where a business starts. The consultant works with management teams to set priorities, craft messages and prepare statements. They are effective managers. Social media consultants are not masters of the dark arts.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? It doesn’t need to be a two-way interaction. Identify content gaps.

Examples 103
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216
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Learning via the Social Media Game

Bare Feet Studios

I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. Note: I am rushing to get this live and will be updating it. Leave a comment so you can be automatically updated when changes occur! Have you claimed your business?

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. About Paul Chaney.