Sprout Social
MARCH 15, 2022
Social media is the world’s largest focus group. Insights from social can reveal the strength of a competing brand’s customer loyalty and weaknesses in their offerings. To pull off meaningful change, you need to collaborate. Listening data. Competitor data. Step 2: Loop in stakeholders.
ProBlogger
AUGUST 15, 2016
Competitors can also be collaborators. You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. A lot of the time, your competitors will actually be collaborators as well. And then listen to your competitors and your collaborators as well.
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ProBlogger
AUGUST 15, 2016
Competitors can also be collaborators. You may even want to do a little focus group with a few of your readers and get them to describe and sell the product in their own words. A lot of the time, your competitors will actually be collaborators as well. And then listen to your competitors and your collaborators as well.
Buzz Marketing for Technology
JUNE 27, 2008
It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources. Kathy Lee Berggren, a professor at Cornell University, teaches oral communication with a “heavy research component.
Keyhole.co
MARCH 16, 2023
Another good social listening practice is to have your social media team collaborate with relevant departments in your organization to provide accurate information. And if that’s the case, then it’s worth having all relevant departments in your organization collaborating on it. And apologize when occasion demands.
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