Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. You are indeed the perfect case study. You are indeed the perfect case study. Addition: Social Media (relationships) can be outsourced. Bravo, man. Keep at it.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers. Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand?

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Social Media Strategy Influencer Case Study 129

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? It has to come from you.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. link] SmartBlog On Social Media » Today’s bonus tracks: Making blogging pay off [.]

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Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 8, 2010

Fox wants to recoup their investment, not by doing new things, but by squeezing the turnip and doing the old things better, using Fox’s sales team as the vise. And that’s why your social media strategy must be tools-agnostic. I think Myspace is a great case study but I don’t think FB has learned from the mistakes.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

*Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Are you working with a team or collaborating with a client? • Pricing: Your pricing is incorrect.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MAY 20, 2010

Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. Get your cross-functional social media team together, and agree on reasonable success metrics before you get started in social media. This is the baby naming program. shining through.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

SEPTEMBER 15, 2010

By encourage your clients to include you, they’re doing themselves a favor because the onus lifts off their shoulders to qualify the stories as they have a team to help them run them through the funnel. Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 8, 2010

Guitars that were thought to be ruined, were brought back to life by the nurturing hands of the Taylor team. And then you must empower your team members to capitalize on those opportunities immediately by using their best judgement. Awesome stuff Jay — I love the way you bring real examples to social media.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

MARCH 9, 2010

[link] RT @leeodden @jaybaer [link] John White >Do you really know where your customers are in social media? You've just set the tone for Social Media 2.0, There's probably a team at Google working on this kind of discovery technology even as we comment. I'd love to see a case study on this.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. Yes, there is always a new social media flavor of the week to try and Facebook may be bigger than Twitter but if I had to pick any crowd to get chummy with as a marketer, Twitter would be it. twitter????twitter??????????Is

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. by Cultivating Your Customers.

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Social Media Tools Strategy Tips 200