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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. According to data from Topsy , there were 1.5 Movember participants!

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Except in rare cases (e.g., Some marketers (and even CFOs) mistakenly view social media as “free.&# Failing to LISTEN.

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11 best social media listening tools

Unmetric

Awario Reach helps you sort mentions that have the highest impact in terms of reach to help you tweak your marketing efforts and reach a bigger audience faster. I t’s a marketing automation tool with a listening feature that helps increase your brand’s visibility and engagement on social media. Pricing: Free.

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29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

of all bloggers @Sysomos Click To Tweet. Source: Sysomos. Source: Enchanting Marketing. Example: Write “This case study shows that…” instead of “This case study definitely shows that…”. Source: Enchanting Marketing. Use Plain Language. Make it easy for them. Avoid Weasel Words.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

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The Converged Media Road to Success

Proactive Report

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. As the Cluetrain Manifesto said: Corporate firewalls have kept smart employees in and smart markets out. Radian6 is one.

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