Social Media Strategery
DECEMBER 6, 2017
Congratulations on your integrated marketing plan, your omnichannel marketing strategy, your paid-earned-shared-owned media strategy — you’ve now completed the bare minimum of what customers expect. Before you start brainstorming the next big campaign, are there other departments doing something incredible that could be proof points?
Social Media Strategery
AUGUST 4, 2011
As one of the leads for our Digital Strategy & Social Media capability, I would field calls for social media help from people working on Public Health projects in the morning, followed by Intelligence Analysts in the afternoon, and reviewing a proposal for the Department of Defense that evening. Visit The Health Digital Blog.
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Social Media Strategery
APRIL 3, 2014
Cramer-Krasselt , my employer, while traditionally seen as an ad agency, actually uses an integrated structure that aligns PR, social media, advertising, paid media, CRM, search, and paid media under one P&L that allows us to create seamlessly integrated campaigns across all forms of media.
Social Media Strategery
JUNE 30, 2011
The Navy found this out last month when they launched the first Navy Virtual Scavenger Hunt to help increase engagement among their Facebook fans and teach them about Maritime strategy at the same time. Maintaining those relationships and communicating often helps build a stronger campaign vice simply tagging other social media properties.
Social Media Strategery
APRIL 23, 2012
PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Instead of being a key component of their marketing campaigns, PR is now becoming an integral part of their business plans. About getting media coverage.
Social Media Strategery
FEBRUARY 9, 2010
practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. Second – I would love to find ways to engage the public in the creation and brainstorming of outreach campaigns. I’m one of the leads for our social media/Government 2.0
Social Media Strategery
OCTOBER 6, 2008
For example, I can’t stand when clients ask me to “do a social media strategy.&# I don’t believe in “social media strategies&# – that implies that they’re created in a vacuum and that they’re separate from other strategies. I’m one of the leads for our social media/Government 2.0
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