Adam Sherk

NOVEMBER 1, 2012

This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. The practice of spending time and money on online, print or broadcast campaigns with big commitments and investments needs to change.

Startup 117

Startup Campaign Tips Reputation 117

Adam Sherk

AUGUST 16, 2010

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. The challenge is how to keep that momentum going once the campaign is over. Facebook has some internal miscommunication where our rep didn’t tell others about this campaign– so these uninformed reps had jumped on us.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

FEBRUARY 9, 2010

Imagine coming across Cooper Union in Manhattan and getting to read an article on Abraham Lincoln’s campaign speech there in 1860. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Not from a recent Wikipedia entry; from actual news coverage from that time.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

MARCH 2, 2010

Some notes: While all of the surveyed sites have some form of social media strategy none of them are doing as much as they could be. I find this to be frustrating when measuring the twitter effectiveness of shortened links used for ongoing campaigns. The highs for Facebook and Digg were 2% and 7.2% respectively.

Survey 193

Survey Twitter Digg Hitwise 193