article thumbnail

This Customer-Inspired Kotex Campaign Takes on Taboo Topics

Convince & Convert

Sarah took to Tumblr to comment on the need for a dedicated Period Shop, resulting in a partnership with Kotex and its agencies (Organic, Mindshare, Geometry, and Marina Maher Communications) to bring the idea to life. An inspiring part of this campaign is how the customer with a vision, Sarah M., Tell the Story Behind Great Ideas.

article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. Like country clubs of old?

Brands 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Two days ago, they launched a new campaign to replace the old one. izmantot soci?los

Hotels 245
article thumbnail

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. An example of being timely without over planning is Dunkin’ Donuts’ #DunkinReplay campaign on Vine.

Strategy 159
article thumbnail

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. She uses the word campaign unfortunately, but otherwise it’s a helpful post. 9 Social Networks Your Business Should Be Using by Likeable Media.

article thumbnail

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277
article thumbnail

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.