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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. There are many types of SMS marketing campaigns, from simple and straightforward to more complex.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). 38% of Millennials are bilingual. They’re social.

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7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

The information you find will be a mix of professional and personal. Create a Social Lead Gathering Campaign. Now that you know who your customers are and what they want, it’s time to set up an ongoing listening campaign. Your next step is to create an outreach campaign just as you did for your customers above.

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. Four Your Information.

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7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

The information you find will be a mix of professional and personal. Create a Social Lead Gathering Campaign. Now that you know who your customers are and what they want, it’s time to set up an ongoing listening campaign. Your next step is to create an outreach campaign just as you did for your customers above.

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How to Use Social Proof to Boost Conversions

Sprout Social

They believe the group is better informed than they are. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Or how about when LinkedIn sends you emails with information about your connections. Number of users or customers. Awards and recognition.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Joel Rubinson, Chief Research Officer - ARF, and I had an extensive email conversation about some of the issues facing the industry ranging from the validity and trust worthiness of the information and content creators to where and how "social media research" fits into a marketing research initiative.