Social and Logical

DECEMBER 7, 2010

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter.

Campaign 170

Campaign Pharmaceuticals Research Project 170

Techipedia: Tamar Weinberg

APRIL 7, 2014

Advanced campaign tracking tools make it much easier to identify issues and correct them. Just remember that a successful social media campaign must have a clearly defined set of objectives with measurable outcomes or key performance indicators (KPIs). Companies that Use Social Media for Clinical Trial Recruitment.

Research 194

Research Pharmaceuticals Social Media Tools 194

Sprout Social

MARCH 19, 2024

The bank can use AI-driven sentiment analysis to dive deep into customer feedback, collected through social media listening campaigns. Visualization helps you identify trends and outliers in the data, offering a granular view that can influence decision-making.

Sentiment 104

Sentiment Banking Patterns Hotels 104

Social Media Strategies Summit

FEBRUARY 24, 2021

Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. Your campaign hashtags. Influencers : Who are the most prominent accounts or authors talking about you? For instance, maybe a new ad campaign has put you in front of a wider audience.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

MAY 29, 2023

For example, if you work with brand partners or influencers for sponsored content or giveaways, make sure you’re following advertising regulations. Just ask pharmaceutical company Eli Lilly. The app helps your brand stay on top of everything from customer feedback to PR and digital campaigns.

Social Media 90

Social Media Tips HootSuite Policies 90

Hootsuite

FEBRUARY 6, 2023

This is particularly important if you work with influencers or publish user-generated content. Why is content moderation important for user-generated campaigns? For example, a skateboard brand might have a broader range of acceptable vocabulary than a pharmaceutical firm. 5 content moderation best practices 1.

FAQ 119

FAQ Tools HootSuite Content 119

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Radian6 Strategy SM2 157