Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. But they were interested to discover if they could use the social network to increase purchases via physical retail stores. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point

Brands 130

Brands Facebook Influencer Campaign 130

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals. Look to influencers within your community.

Discount 41

Discount UGC How To Apparel 41

Sprout Social

MARCH 13, 2017

There’s less outside influence on your decision. Influencer or celebrity endorsements. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Figleaves, a UK clothing retailer, added customer reviews to individual product pages and saw a 12.5%

Conversation 111

Conversation How To Review Influencer 111

Rebekah Radice

NOVEMBER 24, 2017

Create a Social Lead Gathering Campaign. Now that you know who your customers are and what they want, it’s time to set up an ongoing listening campaign. You can even filter by influence if you’re short on time and looking to activate a certain segment. Reach New Leads By Engaging with Influencers. Now the fun begins!

Hashtag 138

Hashtag Influencer Trends Industry 138

Rebekah Radice

NOVEMBER 24, 2017

Create a Social Lead Gathering Campaign. Now that you know who your customers are and what they want, it’s time to set up an ongoing listening campaign. You can even filter by influence if you’re short on time and looking to activate a certain segment. Reach New Leads By Engaging with Influencers. Now the fun begins!

Hashtag 60

Hashtag Influencer Trends Industry 60