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13 key tools for your influencer marketing campaigns

Audiense

Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Do you have the right toolkit to succeed? Influencer Nurturing.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Using the software, you can measure the results of your social media marketing campaigns. Crimson Hexagon. Crimson Hexagon is among the top performing social media monitoring tools. This will assist you to gauge the competition and use modern strategies to remain relevant in the market.

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How to Sell Smarter Using Social Insights

Convince & Convert

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Track Strategy Results. Are sales dropping? Find out why.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. Does your brand’s volume of coverage necessitate artificial intelligence? stories, blog posts, etc.).