agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152

Report CPM CPC Facebook 152

agora pulse

SEPTEMBER 23, 2020

Whether you’re working freelance or in-house, there’s a growing expectation to understand and adhere to social media ROI. More web traffic = CTR (click-through rate) from your social media posts or campaigns. If you’re running paid campaigns, it’s good practice to track your URLs so you can tangibly show how well they performed.

Social Media 144

Social Media ROI Social Media Management URL 144

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Hootsuite

OCTOBER 28, 2019

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. Cost Per Thousand Impressions (CPM).

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

JUNE 11, 2020

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Create your campaign.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Sprout Social

APRIL 12, 2022

Benchmarking your Facebook ad performance will depend on your industry and campaign objective. These metrics provide information for calculating your Facebook advertising cost and ROI. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Another campaign portion to look at is the objectives section.

Facebook 123

Facebook How To Metrics Hashtag 123

Hootsuite

MAY 17, 2023

Not every campaign needs to be a potential Oscar nominee, okay? Create a social media template, swap out the copy, save the image, and upload it as a Facebook ad. Pull up your template, customize, and insert it into your post without ever leaving Hootsuite Composer. Go with a single image or carousel ad. What should you track?

Real Estate 103

Real Estate Examples HootSuite Facebook 103