Sherrilynne Starkie

FEBRUARY 23, 2013

This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Brands tend to use reach metrics which often are no measure of influence.

Blogger 389

Blogger Brands Technorati comScore 389

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Where do you start? points from 22.5 View an alternate.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Mindjumpers

AUGUST 9, 2010

Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Click to view large image Source: Harvard Business Review, 88, 7/8, July-August 2010, issue.

comScore 232

comScore Microblogging Analysis Nielsen 232

Webbiquity SMM

FEBRUARY 7, 2012

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190