Buzz Marketing for Technology
JUNE 5, 2013
38% comparison shopped online. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.
Socialized
JANUARY 21, 2010
Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives.
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Convince & Convert
JULY 2, 2014
It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. The New York Police Department’s campaign backfired horribly when it asked Twitter users to post photos of themselves with officers. Dominos was upfront about its shortcomings, and the campaign was a hit.
agora pulse
DECEMBER 28, 2017
Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Branded and unbranded hashtags relevant to your brand.
Sprout Social
DECEMBER 5, 2022
Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Social media is an always-on focus group. As much as it can connect us, it can also make us feel isolated through false expectations and self-comparison.
Sprout Social
JANUARY 20, 2021
Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. How can those findings influence your marketing campaigns or product development? Bring together a group of stakeholders from various disciplines to digest your research findings and answer these questions.
Convince & Convert
APRIL 20, 2011
According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. This is just to prove a general point. Quantitative interviews = $80.
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