Sherrilynne Starkie

FEBRUARY 23, 2013

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point

Brands 130

Brands Facebook Influencer Campaign 130

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. Listen Now. The RSS feed is: [link].

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Look to influencers within your community.

Discount 41

Discount UGC How To Apparel 41

Sprout Social

MARCH 13, 2017

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Figleaves, a UK clothing retailer, added customer reviews to individual product pages and saw a 12.5% Check out our guide to influencer marketing for more tips on how to put together your campaign.

Conversation 111

Conversation How To Review Influencer 111

Diva Marketing Blog

FEBRUARY 23, 2009

Joel Rubinson : In a world where consumers are in control, where social media provides unprecedented velocity to the spread of messages like the reaction to the Motrin campaign, a marketer must commit to continuous learning. 50% of ad campaigns provide no sales lift.  In turn, “learning” comes from hearing the unexpected.

Research 40

Research Social Media Cymfony Sample 40